WELCOME TO MY WORLD
"Every challenge is an opportunity to inspire, innovate, and leave things better than I found them."

Hello, I'm

LaTonya Stark

WHAT I DO

I help companies transform their vision into measurable success. By leveraging data-driven insights and innovative technology, I elevate brands, drive quality leads, and create impactful campaigns that inspire action. Beyond marketing, I build cultures of engagement and collaboration, empowering teams to deliver exceptional results. Whether it’s optimizing media strategies, strengthening brand reputation, or boosting employee morale, I’m all about turning big ideas into tangible, high-impact outcomes that fuel growth and innovation.

About me

I’m a transformative marketing leader who thrives on innovation, creativity, and results. My passion lies in building high-performing teams, crafting campaigns that inspire action, and shaping brands that leave a lasting impact. Over the years, I’ve developed a reputation for delivering measurable success by blending strategic vision with a roll-up-your-sleeves attitude to execute with excellence.

Beyond my resume and LinkedIn profile, here’s what makes me tick: I’m a storyteller at heart, driven by the art and science of connecting people to brands in meaningful ways. My career spans decades and industries, but the common thread is my commitment to leveraging analytics, technology, and compelling content to drive engagement and growth.

In leadership, I focus on creating cultures of creativity, accountability, and continuous learning. I’m the kind of leader who listens deeply, empowers teams, and fosters collaboration across all levels of an organization. My approach is simple: lead by example, inspire through action, and deliver with integrity.

When I’m not navigating the ever-changing marketing landscape, I’m a golf enthusiast, a creative wordsmith, and a self-proclaimed “process improvement perfectionist.” My personal mantra is to live a life I don’t need a vacation from and to leave the world better than I found it. My four-legged companion reminds me daily of the power of loyalty and unconditional love, and he’s set the bar high for the kind of person I aspire to be.

Whether it’s launching a multi-site technology platform, orchestrating a complex change management initiative, or elevating a brand’s voice during a critical moment, I excel at delivering high-impact results on time and on budget. My Midwest roots instilled in me a relentless work ethic and a genuine curiosity to learn, adapt, and innovate.

What I believe

Empathy and Curiosity Drive Great Marketing

Understanding your audience is the key to creating connections that matter.

Excellence is a Habit

Success is built on consistent effort, not occasional bursts of brilliance.

Leadership is a Privilege

Inspiring and empowering others to do their best work is the ultimate achievement.

My goals in this next chapter are to inspire diverse audiences, create groundbreaking campaigns, and foster a culture where creativity and innovation thrive. If you’re seeking a dynamic, visionary leader with a proven ability to influence and inspire, let’s connect. Together, we can achieve extraordinary things.

Timeline

My Work Experience.

1988- 2000
U.S. Navy—Public Affairs Officer
2010 - 2013
Wyndham Worldwide/WVO—Manager Content and Owner Engagement
2013 - 2016
Wyndham Worldwide/RCI—Director of Product Sales and Marketing
2019 - 2020
Holiday Inn Club Vacations—Manager, Performance Marketing
1988- 2000
U.S. Navy—Public Affairs Officer
2000 - 2010
Disney Destinations—Various Communications and Sales and Marketing Roles
2010 - 2013
Wyndham Worldwide/WVO—Manager Content and Owner Engagement
2012 - 2019
Ashford University—Adjunct Professor of Business
2013 - 2016
Wyndham Worldwide/RCI—Director of Product Sales and Marketing
2017 - 2017
Tourico Holidays—Director of Marketing, Public Relations, and Internal Communications
2019 - 2020
Holiday Inn Club Vacations—Manager, Performance Marketing
o 2020-Present
Orlando Regional REALTOR Association—Vice President of Marketing and Member Engagement
2000- 2010
Disney Destinations—Various Communications and Sales and Marketing Roles
2012 - 2019
Ashford University—Adjunct Professor of Business
2017 - 2017
Tourico Holidays—Director of Marketing, Public Relations, and Internal Communications
2020 - Present
Orlando Regional REALTOR Association—Vice President of Marketing and Member Engagement
Career highlights

3 Navy Achievement Medals

4 Navy Commendation Medals

Disney Partners in Excellence Award

The award celebrates those who exemplify the Disney spirit and is awarded to less than 2% of Cast Members

2024 Top Ten Business Results
01

Exceeded Departmental Revenue Goals

Garnered $425K in committed funds, achieving 125% of the $350K goal.

02

Strategic Renewals

Negotiated a 3-year extension with Advent Health and a $90K, 10-year agreement with Fifth Third Bank.

03

Affiliate Growth

Acquired 41 new Affiliate memberships, strengthening organizational reach and engagement

04

Search Performance Gains

Delivered 2M+ Google search impressions, 41,660 clicks, and a 35.9% bounce rate, significantly improving website performance and conversions.

05

Email Campaign Success

Achieved a 57.2% average email open rate, outperforming the 34.63% industry benchmark, demonstrating exceptional engagement.

06

Social Media Growth

Increased Facebook engagement to 7.21%, impressions to 360,220, and video views to 12.5K, amplifying digital visibility.

07

Public Relations Impact

Secured 112 pieces of media coverage, 23 interviews, and an estimated 5M coverage view, bolstering organizational reputation.

08

Expanded Partnerships

Secured four new Trustees, including Densan Park, Next Door Photos, Florida Home Photos, and Lifestyle CFL, enhancing strategic relationships.

09

Digital Presence Expansion

Grew LinkedIn followers to 6,256, with a 12.4% post engagement rate and 28,720 impressions, extending professional networking reach.

10

Crisis Management Leadership

Orchestrated virtual town halls with attendance exceeding 300 members, ensuring transparency and engagement during critical moments.

EDUCATION

My History of Success.

Florida Atlantic University: Certificate in Hospitality Management

The University of Vermont: Certificate in Digital Marketing

Central Michigan University; 3.72 GPA; MSA in Administration with an emphasis in HR

Central Missouri State University; 3.52 GPA; BS in Journalism with an emphasis in PR

I’m Available For Freelance

Causes

The PPF mission is to improves the wellbeing of residents of metro orlando through education, awareness, & access.

The mission of the NASCAR Foundation is to improve the lives of children in need of medical care.

The mission of the Wounded Warriors Project is to honor and empower wounded warriors.

Interests

Fast Pitch Softball

I am a slugger at the plate who is a sucker for a high, outside pitch.

Gutter Ball Bowler

While my average score is @183; I still throw more gutter balls than I would care to.

Golf Enthusiast

You can routinely find me on the green working on my short game or at top golf working on my swing

Skills

Advertising

B2B Marketing

B2C Marketing

Brand & Reputation Management

Budget Management

Change Management

Channel Marketing

Community Relations

Content Creation & Development

CRM

Direct & Digital Marketing

Employee Engagement & Relations

Event Planning

Direct & Digital Marketing

Employee Engagement & Relations

Event Planning

Interior Design

Internal & Crisis Communications

Leadership

Media Relations

Market Insights, Metrics, & Measurement

Operations

Project Management

Public Relations

Lead Generation

Performance Marketing

Product Development & Sales

Behind the Scenes Questions and Answers

I am inspired most by?

My close family and friends, who are my grounding force; visionary leaders like Joyce Meyer, T.D. Jakes, and John Gray, who teach perseverance and purpose; challenges that push me to grow and innovate; and the opportunity for constant learning, which keeps me curious and adaptable in an ever-changing world.

My top priorities?

Living a purpose-driven life guided by faith; nurturing my extended family—my college sweetheart, mom, aunt, sister, and close friends—who fuel my resilience and joy; and finding balance through moments with my beloved four-legged companion.

My struggles?

Saying no when opportunities abound; navigating the changes that come with aging while staying energized and forward-thinking; cutting back on soda (a work in progress!); and managing the temptation to compare my unique path to others, reminding myself that growth is deeply personal.
My other favorites

Colors: Pink and Periwinkle; Past Times: Beach Time, Relaxing in a Beach Cottage, Afternoon Naps When It Rains; Flowers: Hydrangeas,Wisterias: Vacation Destination: Costa Rica; Foods: Hot Wings, Pepperoni Pizza, Louisiana Chicken Pasta, Beignets, French Fries (McDonald’s), Homemade Ice Cream, Orange Spice Hot Tea; Scripture: Philippians 4:13: “I can do all things through Christ who strengthens me.”: Olympic Sports: Gymnastics, Track and Field; Store: The Dollar Tree (because I can literally afford everything in there): Guilty Pleasure: Crispy Cream Glaze Donuts (when the Hot sign is on); Superhero: Wonder Woman; Gifts: Spa Day, Vacation; Activity: Yoga, Crafting; Glitter is My Everything; Dine-In Restaurants: Christner’s Prime Steak & Lobster, The Cheesecake Factory, Cheddar’s: Quick-Serve Restaurant: Five Guys, Chick-Fil-A: Favorite Watches: HGTV (everything!), Scarface, The Godfather, Mission Impossible (series), Seven Pounds, John Q, The Equalizer, Shawshank Redemption, The Bourne Trilogy, The Green Mile, The Blind Side, Jerry Maguire: Favorite Reads: Luxe: Interiors + Design, Veranda, I Know Why the Caged Bird Sings, Chicken Soup for the Soul, Becoming, Jesus Calling

Colors

Pastimes

Flowers

Vacation Destination

Foods

Scripture

Olympic Sports

Stores

Guilty Pleasure

Superhero

Gifts

Activity

Dine-In Restaurants

Quick-Serve Restaurants

Favorite Watches

Favorite Reads

Contact Me

Get in touch now!

14528 Dover Forest Drive, Orlando, FL 32828

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